Market Assessment Case Study
A major US nuclear medicine company wanted us to perform a market assessment study to estimate the value and sales volume of a Smart Device.
Approach
MM’s highly structured project execution plan clearly outlines the flow of work while leveraging automation, to deliver optimized results.
Impact
The market assessment study helped the nuclear medicine company in following ways:
- Understanding the market potential
- Key Competitors
- Views of Oncologists, Payers & Distributors
- Understanding the key differentiators
- Understanding the gaps